This function has three components:
- Maintenance and improvement of existing market access.
- Achieving access to new markets on a specifically targeted basis.
- Re-open closed markets.
Market Access requires continuous attention to the demands and expectations of global markets as well as industry stakeholders. A high level of co-operation with both foreign and local government agencies is also required, as maintaining and increasing South Africa’s share of global fruit markets is extremely important to the long-term economic growth of South Africa as well as improving rural livelihoods.
This function has three components:
- Maintenance and improvement of existing market access.
- Achieving access to new markets on a specifically targeted basis.
- Re-open closed markets.
Market Access requires continuous attention to the demands and expectations of global markets as well as industry stakeholders. A high level of co-operation with both foreign and local government agencies is also required, as maintaining and increasing South Africa’s share of global fruit markets is extremely important to the long-term economic growth of South Africa as well as improving rural livelihoods.