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On Thursday 26 May 2022, SATI held its Annual General Meeting virtually. The meeting provided a report on SATI’s activities and finances for the previous financial year. See below videos of two well-renowned guests speakers featured at the AGM.


The Southern Hemisphere Association of Fresh Fruit Exporters connects the industry through knowledge sharing, facilitating market access and promoting global fruit trade. Nelli Hajdu, Secretary General, shares more on SHAFFE’s key projects including launching the first ever 1-year Masters programme for the fresh produce industry.

Dr John Purchase

John is well-known for his tenure as Agbiz CEO, where he spent 14 years and led key industry projects such as the Agriculture and Agro-processing Masterplan negotiations. He has also served on various prominent industry boards. Drawing from his vast experience, John shares insights on industry cooperation, the role of media and the role of government.

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