Market Development function plays an important role in creating widespread and increased awareness of the South African table grape industry in international, regional and local markets. Going forward, there will be increasing demand on public and private sector regulation and requirements to address many of the issues within market access. Consumer education is a key part to achieve this and making sure that consumers are keep updated and informed about the benefits of table grapes.
SATI aims to position South African grapes as the preferred country /supplier for TASTE and QUALITY in various markets. These are achieved by well-defined consumer educational campaigns, market mediation visits and trade shows.
As an industry we will continue to communicate to consumers that South African table grapes is the “preferred fruit of choice”.