MISSION & VISION

OUR MISSION
The South African Table Grape Industry intends to become a progressive growth oriented industry representative, recognised as a global leader in the Table Grape Industry and an authentic leader in the South African agricultural sector. We will expand our industry’s opportunities within existing markets and diversify the industry’s current market risk profile in order to improve and protect the industry’s position in the global table grape market.

We will continue to increase our responsiveness to our shareholders and clients needs in order to improve industry efficiencies and competitiveness by providing timeous and credible industry information and market intelligence.

We will accomplish this through the consolidation of producer and exporter efforts, developing credible people and practices in the industry as well as strong alliances and partnerships with all our stakeholders.

OUR VISION
Preferred Country of Origin for the worlds best tasting grapes.